A psychological experiment conducted by the army through Eastman Kodak Company advertisements as explained by Robert Yerkes in 1912.
Yerkes, R. M. et al. (1912) ‘The class experiment in psychology with advertisements as materials’, Journal of Educational Psychology. Warwick & York, 3(1), pp. 1–17. doi: 10.1037/h0072656.
The Class Experiment in Psychology- Robert Yerkes
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