Tag: Public Health

  • Coronavirus (COVID-19) Brief: Protection Motivation Theory, Outbreak Appraisal, and Understanding Collective Behaviour

    Coronavirus (COVID-19) Brief: Protection Motivation Theory, Outbreak Appraisal, and Understanding Collective Behaviour

    The world is in chaos. The coronavirus has accelerated at an unprecedented rate, leaving planet Earth feeling vulnerable and in a state of collective sorrow. Things have never been like this. Unless you are over 100 years old, you have never witnessed this level of transnosological danger in your entire life. Due to the panic-ridden headlines, many people are experiencing an aversion to potential loss or potential grief. Others seem to be in denial. Where is the balance? This article aims to explore some of the facts, figures, and dynamics determining coronavirus-associated behaviour.

    “Protection motivation theory describes adaptive and maladaptive coping with a health threat as the result of two appraisal processes: threat appraisal and coping appraisal“.

    Norman and Conner (1996, p. 11)

    Threat Appraisal

    Worldometers (2020)

    As of 28/03/2020:

    TOTAL GLOBAL CASES: +602,000

    TOTAL GLOBAL DEATHS: +27,400

    TOTAL GLOBAL RECOVERIES: +133,500

    How severe is the threat?

    The threat is perceived by the public as extremely severe and unprecedented. Here in the United Kingdom it has been set as high risk; and this is why Primer Minister Boris Johnson has enforced the draconian lockdown (Cabinet Office, 2020). The virus is very contagious, and due to the increasing death rates people are feeling very susceptible with this disease threatening their physical integrity, and potentially their life or the life of those whom they love. Nevertheless, it must be objectively said that 95% of recorded cases worldwide report mild symptoms. Yet, from mild symptoms have arisen many deaths.

    How susceptible am I to the threat?

    It seems that among the high risk groups are people over 80 years old, those with underlying health conditions, and smokers with chronic pulmonary problems. Furthermore, according to the United Nations (2020): “The risk depends on where you are – and more specifically, whether there is a COVID-19 outbreak unfolding there”. In other words, demographic variables will indicate the level of risk in specific areas. For instance, the South West area where I live in the UK is the area with the lowest risk of contamination (GOV.UK, 2020b), and my city (Plymouth) has only 26 cases so far (O’Leary, 2020). Furthermore, commenting on the safety of packages and deliveries, the UN (2020) further states: “The likelihood of an infected person contaminating commercial goods is low and the risk of catching the virus that causes COVID-19 from a package that has been moved, travelled, and exposed to different conditions and temperature is also low”. So if you are concerned about me, don’t worry, I am ready.

    I sanitise my body, my environment, and my mind. Call me mad, but I’ll survive.

    How is the virus appraised by the global government?

    The World Health Organization (WHO) has warned the world about the fact that no antibiotics, no medication, and no vaccination has proven to prevent or cure the coronavirus. Therefore, they appraise this as a serious situation.

    World Health Organization (2020).

    What are mental health experts saying?

    Mental health experts understand that this is without a doubt a stress-generative situation. The uncertainty that COVID-19 triggers is in many cases inevitable. Furthermore, the unpredictability and uncontrollability that manifest with the facts and figures are a source of anxiety for many people. Nevertheless, this does not mean that pre-emptive and preventive action cannot be taken. The GOV and the WHO have issued specific guidance which can help reduce the hazard and intensity of the situation. Sanitary action is in this case reasoned action, and this can be planned, performed, and maintained in order to cope with the threat in an adaptive way. Moreover, because this is an extraordinary situation which has disrupted the standard routines of many people, there is a certain level of confusion, fear, and worry. Remember to:

    • Wash your hands with soap as frequently as possible for 20 seconds.
    • Stay indoors unless it is absolutely necessary to go out to seek medical care.
    • Order groceries online as infrequently as possible instead of going to the shop (even though online deliveries are the least unsafe option, there is still a risk of contamination through such medium).

    Coping Appraisal

    INTERNAL LOCUS OF CONTROL: Factors which can be totally controlled by and depend solely on the individual.

    EXTERNAL LOCUS OF CONTROL: Factors which can’t be controlled by and do not depend on the individual.

    (Norman and Conner, 1996).

    I see people behaving like nothing is happening. Am I too paranoid?

    No. What you see happening is a state of collective denial. People keep going to work, doing physical exercise outdoors, and attending social gatherings because they are underestimating the severity of the threat. The kind of self-absorption that is dominant in individualistic, Western societies is an intellectual disadvantage in this case which requires an analysis of global events and behaviour. It only takes analysing what is happening in China, the US, Italy and Spain to understand that due to the incubation period of the virus (up to 2-3 weeks; Worldometers, 2020) it is quite possible that the COVID-19 is having a delayed impact in the UK. The virus does survive a long time in the air, meaning that it can be breathed quite easily. This is why a two metre distance is advised. Those behaving as if nothing was happening are not able to rationalise the threat because being able to move around gives them a false sense of being in control of the situation. In my opinion, it is an unnecessary risk they are taking. Similarly, those going to work outside the emergency system are still playing down the risk.

    According to Norman and Conner (1996), the more an individual perceives potential health susceptibility, and the more that the threat is perceived to be severe, the more fear arousal there is. This means that the way people respond to the outbreak will depend on their level of awareness about the high risk the coronavirus poses. For instance, here in the UK there are more deaths than recoveries, and the counter for recoveries has been stuck at 135 (GOV.UK, 2020b) for several days already, unlike the counters for new cases and deaths, which keep burgeoning. This is problematic and worrisome. So if you are feeling too paranoid and as if you are being too careful, rest assured that you are just being as careful and responsible as you and everyone else are expected to be.

    What can I do to calm down?

    This is a good question, as everything functions better when people remain calm. There are many variables that are within your locus of control, such as the way you interpret the situation (perception) which can be optimised by engaging in intellectually stimulating activities such as reading, watching films, or having conversations. The more you learn, the more confident you will feel in assessing risk, and the more you will engage in reasoned behaviours that promote health and prevent disease. Another variable that you can control and nourish in yourself is your emotional wellbeing, which can be enhanced by ensuring that you get enough sleep (this will also boost your immune system, and will therefore help you fight off infections; NHS.UK, 2018), that you eat well, and that you have a tidy and clean environment around you. If you have long-term conditions, it is necessary that you continue to take your prescribed medications during this time in order to keep healthy. Furthermore, remember that you have the capacity of preventing contamination by following the guidance. Successfully executing the recommended courses of action will help you feel self-efficient and safe. Engage in some yoga or pilates at home, entertain yourself, and stay in touch with your family and friends digitally. Keep the following points in mind:

    • Neither underestimate nor overestimate the magnitude of the situation. Stay tuned for the facts and figures.
    • You can sign online petitions to participate in requesting specific outcomes for the common good.
    • Plan for short to medium term supplies and associated variables of a lockdown.
    • Mental contagion can happen if you allocate too much time and attention to digital material which is sensationalist or misinformed. Be wise about the type of information you consume.
    • Double check that your beliefs about what is healthy are not based on misinformation. Here are some myth busters to keep in mind:

    What factors are not under my control?

    There are several variables that could become a source of frustration during the lockdown. Anything that is outside your mind, and outside your environment is outside your control. You are not responsible for the behaviour of others, and the best thing you can do is share the guidance with your loved ones and hope that they follow it. Moreover, you have no current participation in most of the decision-making processes of the jurisdiction (e.g. the legal measures being duly taken by the GOV in relation to this pandemic). If you are not able to work from home, and cannot make money as a result, you might feel like everything is going to collapse, and in such case all you can do is hope that the GOV will protect your welfare, as such decision is within their locus of control. If you are a key worker, you might feel that your life is being put at risk in order to save the life of others. All you can do is hope that the GOV will listen to the healthcare industry in regards to the much needed protective equipment, spaces, and ventilators. This too is within the GOV’s locus of control. For example, medical staff in Spain are being forced to sedate and asphyxiate the elderly to death in order to use their ventilators on younger patients. Because providing equipment is a decision which only the Spanish political leaders can make, doctors are having a psychological breakdown and are accusing the authorities of genocide for neglecting the welfare of vulnerable citizens. Take a look at this video:

    Play

    References

    Cabinet Office (2020) ‘Guidance: Staying at home and away from others (social distancing)’, GOV.UK, 23 March [Online]. Available at https://www.gov.uk/government/publications/full-guidance-on-staying-at-home-and-away-from-others (Accessed 27 March 2020).

    GOV.UK (2020a) ‘Coronavirus (COVID-19): what you need to know’ [Online]. Available at https://www.gov.uk/coronavirus (Accessed 27 March 2020).

    GOV.UK (2020b) ‘Total UK COVID-19 Cases” [Online]. Available at https://www.arcgis.com/apps/opsdashboard/index.html#/ae5dda8f86814ae99dde905d2a9070ae (Accessed 27 March 2020).

    Hamzelou, J. (2020) ‘How long does coronavirus stay on surfaces and can they infect you?’, New Scientist, 25 March [Online]. Available at https://www.newscientist.com/article/2238494-how-long-does-coronavirus-stay-on-surfaces-and-can-they-infect-you/ (Accessed 27 March 2020).

    Johnson, B. (n.d.) ‘About Boris’, Boris Johnson [Online]. Available at http://www.boris-johnson.com/about/ (Accessed 27 March 2020).

    NHS.UK (2018) ‘Why lack of sleep is bad for your health’ [Online]. Available at https://www.nhs.uk/live-well/sleep-and-tiredness/why-lack-of-sleep-is-bad-for-your-health/ (Accessed 27 March 2020).

    Norman, P. and Conner, M. (1996) ‘The role of social cognition in health behaviours’, in Conner, M. (ed) Predicting Health Behaviour, Buckingham, Open University Press, pp. 1-22.

    O’Leary, M. (2020) ‘Four new coronavirus cases confirmed in Plymouth’, Plymouth Herald, 26 March [Online]. Available at https://www.plymouthherald.co.uk/news/plymouth-news/four-new-coronavirus-cases-confirmed-3989498 (Accessed 27 March 2020).

    United Nations (2020) ‘Coronavirus (COVID-19): Frequently Asked Questions’ [Online]. Available at https://www.un.org/en/coronavirus/covid-19-faqs (Accessed 27 March 2020).

    World Health Organization (2020) ‘Coronavirus disease (COVID-19) advice for the public: myth busters’ [Online]. Available at https://www.who.int/emergencies/diseases/novel-coronavirus-2019/advice-for-public/myth-busters (Accessed 27 March 2020).

    Worldometers (2020) ‘Coronavirus Update (LIVE)’ [Online]. Available at https://www.worldometers.info/coronavirus/ (Accessed 27 March 2020).

  • Coronavirus (COVID-19): Base Rate Fallacy, Everyday Heuristics, Panic, and the Media’s Influence

    Coronavirus (COVID-19): Base Rate Fallacy, Everyday Heuristics, Panic, and the Media’s Influence

    The digital world is spreading the panic disease at a faster pace than the coronavirus outbreak. It is very easy to panic when confronted with sensationalist information. This is why analysing the situation closely is the best thing anyone can do for their mental health.

    Overview:

    So far, there have been over 244,000 reported cases globally, and out of those over 10,000 have resulted in death, and over 87,000 have resulted in recovery. This suggests that the great majority of infected people recover. Moreover, there are over 147,000 active cases, out of which more than 139,000 are reported as in mild condition, whereas only 7,516 are reported as in critical condition. This indicates that most people diagnosed with the disease are at low risk of death in comparison with the minority which is at high risk of death. It is true that coronavirus death rates have been burgeoning. Nevertheless, there are many reasons why people die, and it is important to keep these rates in mind when making inferences.

    Worldmeter (2020).

    Daily global deaths:

    • Over 1,000 have died today due to COVID-19
    • Over 1,000 have died today due to seasonal flu.
    • Over 2,500 people have died today by suicide.
    • Over 2,500 people have died today due to malaria.
    • Over 6,000 people have died today due to alcohol.
    • Over 4,000 people have died today due to HIV/AIDS.
    • Over 13,000 people have died today due to smoking.
    • Over 21,000 people have died today due to cancer.

    Worldmeter (2020).

    UK specific figures

    “As of 9am on 19 March 2020, 64,621 people have been tested in the UK, of which 61,352 were confirmed negative and 3,269 were confirmed positive. As of 1pm 144 patients in the UK who tested positive for coronavirus (COVID-19) have died”.

    GOV.UK (2020b)

    Understanding global emergencies

    What is the level of risk with the coronavirus?

    Based on the research presented above which was collected today, so far the risk that the coronavirus poses is very similar to the risk that the seasonal flu poses. The problem is that COVID-19 has no vaccination yet, and it is also extremely contagious in comparison to less contagious diseases such as AIDS/HIV. Another risk is that the virus is spreading very fast.

    Should I panic?

    No. Panic is not good for anyone. Panic happens because the media industry tends to engage in what can be described as a base rate fallacy (Hardman, 2015) which is the idea that people tend attribute a higher level of risk to a situation when they are not aware of the actual base rates of such phenomena. As demonstrated with the above mentioned figures, COVID-19 has still not reached a point where it surpasses other illnesses which are also global emergencies, such as malaria, HIV/AIDS, and cancer. And whilst it is true that the coronavirus’ rates have been burgeoning and it is spreading super fast, there is hope that it can be tackled (i.e. most people recover).

    What other cognitive biases should I be aware of when it comes to illness?

    Apart from the base rate fallacy, there is another everyday error people make when making sense of information, and this phenomenon is called availability heuristic (Hardman, 2015); which happens when people consciously allocate their attention to a specific situation whilst at the same time ignoring equally important situations, and then believing that whatever they paid attention to has a higher frequency than what they never consciously paid attention to. In the case of COVID-19, as demonstrated above, there are currently other diseases with death tolls way higher than this virus. Nevertheless, due to this cognitive bias people tend to think that COVID-19 has a higher frequency of deaths than other illnesses, but this happens because the media industry is selective about the information they present to the public, and the information they omit. The daily death tolls mentioned above are evidence about base rate fallacy and availability heuristics present in everyday interpretation of data.

    What can I do to protect myself?

    • Follow the GOV.UK (2020a) advice.
    • Take a deep breath, we are all doing the best we can to help.
    • If you are experiencing flu-like symptoms, contact your doctor or call 111 (NHS, 2020).
    • Wash your hands regularly with soap and warm water.
    • Critically judge death rates without panicking.
    • Self-isolate, and remain informed about developments of the outbreak.
    • Be kind to emergency staff, as their job has no lockdown.
    • If you are a journalist, be mindful about how you present your information. Everything functions better when people remain calm.

    References

    GOV.UK (2020) ‘Coronavirus (COVID 19): UK government response’ [Online]. Available at https://www.gov.uk/government/topical-events/coronavirus-covid-19-uk-government-response (Accessed 19 March 2020).

    GOV.UK (2020b) ‘Number of coronavirus (COVID-19) cases and risk in the UK’ [Online]. Available at https://www.gov.uk/guidance/coronavirus-covid-19-information-for-the-public (Accessed 19 March 2020).

    Hardman, D. (2015) ‘Everyday errors in making sense of the world’, in Barker, M. J. and Turner, J. (eds), Living Psychology: From the Everyday to the Extraordinary, Milton Keynes, The Open University, pp. 51-85.

    National Health Service (2020) ‘Coronavirus (COVID-19)’ [Online]. Available at https://www.nhs.uk/conditions/coronavirus-covid-19/ (Accessed 19 March 2020)

    World Health Organization (2020) ‘COVID-19 situation’ [Online]. Available at https://experience.arcgis.com/experience/685d0ace521648f8a5beeeee1b9125cd (Accessed 19 March 2020).

    Worldmeter (2020a) ‘COVID-19 Coronavirus Outbreak’ [Online]. Available at https://www.worldometers.info/coronavirus/ (Accessed 19 March 2020).

    Worldmeter (2020a) ‘Worldwide’ [Online]. Available at https://www.worldometers.info (Accessed 19 March 2020).