Tag: Internet

Decentralisation: Why You Should Have a Website by 2030

Hello, my wonderful community! Here I am typing away from Plymouth, my cosy corner where the sea breeze whispers encouragement. Back when I was just 16, in the distant year of 2007, I crafted my very first website—a clumsy but heartfelt creation that sparked a lifelong passion. Fast forward to 2026, and I find myself pondering: how do people navigate this digital age without investing in a personal website? It’s baffling to me. So many pour their most precious thoughts, dreams, and stories into social media, only to watch them vanish amid algorithms, bans, account deletions, or forgotten feeds. Instead, why not cultivate a decentralised web, where your voice stands eternal? If you haven’t claimed your corner of the internet yet, I urge you: start today. It’s not just a site; it’s a sanctuary, a legacy, and a revolution. One day, you will be glad you did so.

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For me, a website transcends mere business—it’s an extension of one’s very identity, a testament to one’s journey. This website is like a perennial plant I nurtured from seed: I planted it with hope, watered it through countless late-night sessions despite avolition’s grip, and now I harvest its fruits in the form of connections, insights, and even modest income.

Techno-legal Contexts

As we all know, web censorship is increasing at a mad rate, and more and more people succumb to social networks in order to voice their thoughts without fear of repercussions. Yet, even the police in the UK nowadays monitor the Internet looking for posts that could ultimately incite disorder. This is just the beginning of the digital tribulation. As the relationship between digital and tangible behaviour becomes more reified, there will be more actions taken by legislatures to control what people should or should not post about. This will involve Internet giants complying with data sharing regulations to keep people safe, and this might even include circumstances where a mental health diagnosis, or claiming benefits might warrant a digital footprint review.

Unlike social media, where antisemitism and prejudice led to shadow-bans and deletions, here I’m sovereign. This is my pixelated land, my safe space away from the thought police as portrayed in Orwell’s 1984. I control my data, my narrative—no algorithms dictating visibility, and no discriminatory corporate whims erasing my voice.

Your digital footprint will become a crucial aspect of your identity and reputation sooner than you may think. It will say a lot about what you do when you are free, and navigating the digital world. Assessments of your activities might even help managers decide whether to hire you or not. Your attitude towards AI will reflect your deepest social issues. The iceberg will be crushed more than ever before, and this might be taking place by 2030, a year mentioned in many different types of global agendas as a deadline (e.g. The United Nations 2030 Agenda).

In a world of superficial posts, regulatory bias, and a flood of misinformation; a personal website will be an essential commodity by 2030. As the conversation about the decentralisation of the World Wide Web (WWW) continues, small communities will gain traction. Yes, having a website is revolutionary because it decentralises power, safeguards legacies, and fosters true connection. Join me—plant your seed today. Your voice deserves eternity.

🫂 Disclosure: This post contains affiliate links, and is sponsored by Automattic, Inc. Any purchases you make will help to maintain this website through earned commissions.

💡 Recommended Provider: WordPress.com

I chose WordPress.com by Automattic, Inc. as my platform for its unique elegance and accessibility. It’s free if you are beginning, allowing anyone with a dream to dip their toes in without having to make an investment. This facilitates creativity and innovation. But if you’re envisioning an empire, as I do, I wholeheartedly recommend upgrading to a premium plan, as this investment amplifies your website’s potential significantly. This type of upgrade unlocks plugins—those magical extensions that transform a simple site into a dynamic and cool powerhouse that can meet diverse needs and functionalities. With these tools at your disposal, you can do almost anything you imagine.

Plugins are the heartbeat of WordPress.com‘s allure. They empower you to add functionality seamlessly, whether it’s SEO optimisation, contact forms, or e-commerce tools. And the beauty? You’re never alone in this creative endeavour. WordPress.com‘s premium plans have a dedicated team of Happiness Engineers, available around the clock for troubleshooting and guidance. Struggling with a glitch at 3 a.m.? They’re there, patient and expert, turning frustration into triumph. This support has been my lifeline during my worst days, when an executive function fog made even basic edits feel Herculean. What I cherish most, however, is the learning curve it offers. Every plugin I install, every theme I tweak, deepens my digital mastery—skills honed over 18 years in SEO, UX, and quality improvement. It’s hands-on empowering, especially as an autodidact.

Furthermore, WordPress.com delivers the complete package in one harmonious ecosystem: your custom domain (for example, mine is Betshy.com), reliable hosting with SSH and SFTP access, database control (for the tech-savvy) and an intuitive interface for design and management. All in one single gathering point! It does not get any simpler than this. I adore how you can prepay for years ahead; my goal is to secure my site’s future for decades. My ambition? Fifty years of uninterrupted life for the page, far beyond my own estimated lifespan.

My vision for the site is grand: a unique, enduring, high-quality source revolutionising the web through innovation and ideation. WordPress.com‘s built-in AI assistant already eases the load while I infuse my skills. And yes, it generates income—not the primary goal, but a sweet bonus. I achieve this monetisation through ads, subscriptions, and payment gateways for services like consultations, or sponsorphips. Social media remains a presence, but my website is my core outlet, where authenticity thrives. This is my zone.

Ultimately, my website is my canvas—a space for artistic expression where I curate visuals to captivate and comfort visitors; and where I express my deepest thoughts. WordPress.com‘s generic themes offer boundless customisation; I am “sliving” it (as Paris Hilton might say), blending colours, fonts, and layouts to reflect my multifaceted soul. This freedom is therapeutic, turning a site into a sanctuary where my readers feel understood, and where navigation is satisfying.

Finally, VideoPress, WordPress.com‘s native video hub, lets me upload and store content securely—videos of my artwork, talks on advocacy, or personal reflections. I house media, documents, everything here, building an archive for posterity. One day, my son—the heir to this throne—will inherit this project, carrying my stories and efforts forward. I’ve optimised the site meticulously: type “Betshy” into Google, and I’m on the first page, with my face, artwork, and links gleaming. It’s my digital signature, unmissable and eternal. When I pass, my thoughts, beliefs, curiosities, and tales will endure, outliving me against all odds.

3 Jan 2026
Sources of Revenue on the Internet

The internet has revolutionised the way we do business and has opened up a myriad of opportunities for entrepreneurs to generate revenue. With the vast reach and potential customer base that the internet offers, there are countless ways for individuals and businesses to monetise their online presence. In this blog post, we will explore some of the most common sources of revenue in the internet.

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1. E-commerce: One of the most popular ways to make money online is through e-commerce. Online retail stores allow businesses to sell products directly to consumers without the need for a physical storefront. E-commerce platforms like Shopify, Amazon, and Etsy make it easy for entrepreneurs to set up online stores and reach a global audience.

2. Affiliate marketing: Affiliate marketing is a performance-based marketing strategy where businesses pay commissions to affiliates for driving traffic and sales to their website. Affiliates promote products or services through their own channels, such as websites, blogs, and social media, and earn a percentage of the sales they generate.

3. Advertising: Another common source of revenue on the internet is advertising. Businesses can display ads on their websites or social media channels and earn money based on the number of clicks or impressions the ads receive. Google AdSense and Facebook Ads are popular advertising platforms that allow businesses to reach a targeted audience and generate revenue through ad placements.

4. SaaS subscriptions: Software as a Service (SaaS) companies offer subscription-based services that users pay for on a recurring basis. This business model is popular among software companies, as it provides a steady stream of revenue and allows for continuous innovation and updates to the product. Examples of SaaS companies include Adobe Creative Cloud, Microsoft Office 365, and Salesforce.

5. Sponsored content: Influencer marketing has become a lucrative source of revenue for individuals and businesses on the internet. Brands collaborate with influencers to promote their products or services to their followers in exchange for a fee or free products. Sponsored content can take the form of social media posts, blog articles, videos, and more.

In conclusion, the internet offers endless opportunities for individuals and businesses to generate revenue through various channels. Whether you are selling products through an e-commerce store, promoting affiliate products, displaying ads on your website, offering subscription-based services, or collaborating with brands on sponsored content, there are plenty of ways to make money online. By leveraging the power of the internet and exploring different revenue streams, entrepreneurs can create sustainable income streams and build successful online businesses.

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27 Feb 2024
How to Offer a Service Online

The internet has revolutionised the way we do business, making it easier than ever to offer services online. Whether you are a freelancer, consultant, or own a small business, establishing an online presence is crucial for reaching a larger audience and growing your client base. In this blog post, we will discuss some essential steps to effectively offer your service online.

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1. Define your service and target audience

Before diving into the online world, it’s important to clearly define your service and identify your target audience. What expertise or skillset do you possess that sets you apart from others? Who would benefit the most from your services? Defining your service and target audience will help you tailor your online marketing efforts, so you attract the right clients.

2. Build a professional website

Having a professional website is essential for establishing credibility and showcasing your skills. It becomes the online hub for your service, offering information about the services you provide, your expertise, and past client testimonials. Ensure your website has a clean design, easy navigation, and includes a clear call-to-action, such as a contact form or booking option.

3. Implement an online booking system

Offering an online service means you need to make it easy for potential clients to schedule appointments. Implementing an online booking system streamlines the process and allows clients to choose a convenient time slot without the back-and-forth of traditional scheduling. Numerous online tools, such as Calendly or Google Calendar, can seamlessly integrate into your website and sync with your calendar, minimising scheduling conflicts.

4. Embrace social media and content marketing

Social media platforms are powerful tools for reaching a wide audience and establishing your authority within your industry. Create social media accounts on platforms where your target audience is active, such as Facebook, Instagram, or LinkedIn, and regularly share valuable content related to your service. This content could include tips, case studies, or industry news, helping potential clients see you as an expert in your field.

5. Offer a free resource as a lead magnet

To attract potential clients, consider offering a valuable free resource in exchange for their contact information. This lead magnet could be an e-book, webinar, or template that offers valuable insights or solves a common problem within your industry. By giving away something valuable for free, you build trust and establish yourself as a helpful resource, increasing the chances of converting leads into paying clients.

6. Leverage online advertising

While organic marketing efforts are crucial, don’t underestimate the power of online advertising to reach a broader audience. Platforms like Google Ads or Facebook Ads allow you to specifically target individuals who may be interested in your services based on demographics, interests, or search terms. Crafting compelling ad copy and utilising eye-catching visuals will help capture the attention of potential clients and drive more traffic to your website.

7. Provide excellent customer service

Delivering excellent customer service is essential when offering an online service. Promptly respond to inquiries, be transparent about your offerings and pricing, and follow up with clients after completing a service to ensure their satisfaction. Positive reviews and referrals are powerful marketing tools, so strive to exceed your clients’ expectations and build long-term relationships.

Conclusion

Offering a service online requires a combination of strategic planning, effective marketing, and outstanding customer service. By following these steps and consistently refining your online presence, you’ll position yourself as a reputable service provider and attract a steady flow of clients from all corners of the internet. Remember, it’s essential to adapt and stay up-to-date with the ever-evolving online landscape to maintain a competitive advantage and stand out from the crowd.

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25 Feb 2024
The Psychology of Cybercrime: Unveiling the Intricate Minds Behind the Screen

Cybercrime has become an ever-present threat in our digitally connected world. In recent years, the rise of online criminal activities has left individuals, corporations, and nations vulnerable to its negative impacts. Behind the intriguing world of cybercrime lies a complex web of psychological factors that motivate individuals to indulge in such malicious activities. In this blog post, we will explore the psychology of cybercrime, shedding light on the intricate mechanisms underlying these disruptive behaviours.

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1. Anonymity and Deindividuation

One of the fundamental elements that foster cybercrime is the anonymity that the internet provides. Online criminals often take advantage of this cloak to evade identification and punishment. Anonymity diminishes the fear of social disapproval, leading to a state of deindividuation. Without personal responsibility and accountability, individuals become more prone to engaging in unethical or illegal activities, unleashing their darker impulses.

2. Thrill of the Chase

For some individuals, cybercrime presents a thrilling challenge. The cat-and-mouse game with law enforcement agencies fuels their adrenaline rush and satisfies their desire for excitement. The ability to outsmart security systems and successfully breach digital barriers provides a sense of achievement and empowerment, reinforcing their criminal behaviour.

3. Financial Gain

Like any criminal activity, financial gain remains one of the primary motivations driving cybercriminals. Online fraudsters, identity thieves, and ransomware operators are drawn to the potential wealth they can amass through illegal means. The lure of quick monetary rewards drives individuals to exploit vulnerabilities, often targeting unsuspecting victims who fall victim to their ruthlessness.

4. Power and Control

Cybercriminals yearn for a sense of power and control over others. Hacking into systems, manipulating information, or causing widespread disruption provides them with a sense of authority and dominance. The ability to cause chaos, whether on a small or large scale, enhances their perception of self-worth and control over the digital realm.

5. Revenge and Grudges

The digital world offers a platform for wreaking havoc and settling personal scores. Cybercrime can be fuelled by feelings of revenge, making it an outlet for individuals seeking retribution. Hacked social media accounts, defaced websites, and leaked sensitive information are just a few examples of how disgruntled individuals may attempt to harm the objects of their resentment.

Conclusion

Understanding the psychology of cybercrime is crucial for developing effective strategies to prevent and combat these nefarious activities. By addressing the underlying motivations, we can develop proactive measures to deter potential offenders and protect ourselves from becoming victims. Enhanced surveillance, improved cybersecurity systems, public awareness campaigns, and education on ethical digital conduct are all essential components in this ongoing battle against cybercrime. Furthermore, fostering a sense of responsibility and empathy within the digital community can serve as a powerful deterrent, encouraging individuals to use their skills and talents for positive endeavours instead.

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8 Jan 2024
The Psychology of TikTok: Unveiling the Intriguing Dynamics Behind Our Love for Bite-Sized Content

The rise of TikTok, an app that allows users to create and consume short videos, has revolutionised the way we consume and engage with content. With over a billion active users worldwide, there is no denying that TikTok has captured our attention and has become a global phenomenon. But what lies beneath its addictive appeal? This blog post delves into the psychology of TikTok, exploring the various factors that contribute to its widespread popularity and the addictive behaviors it triggers.

1. Dopamine Rush and Instant Gratification

At the heart of TikTok’s allure is its ability to deliver instant gratification. Our brains are wired to seek rewards and release dopamine, the pleasure neurotransmitter. TikTok’s algorithm, which tailors content to individual preferences, ensures a constant stream of enjoyable videos, increasing the likelihood of releasing dopamine. Moreover, the app’s infinite scroll feature enables users to continuously engage with content in an effortless, seamless manner. These factors induce a state of flow, where individuals become fully immersed and lose track of time, contributing to the addictive nature of TikTok.

2. Social Validation and Creative Expression

Humans have an inherent need for social validation, and TikTok cleverly capitalises on this aspect. The app’s emphasis on user-generated content nurtures a creative outlet where individuals can showcase their talents and gain recognition. The inclusion of features like likes, comments, and shares further fuels this desire for validation, as users seek positive reinforcement or virality. TikTok acts as a platform where users feel seen, appreciated, and even famous, as their content gains traction. This addictive loop drives users to continue exploring creative avenues and gain the psychological satisfaction of social validation.

3. Micro-entertainment to Alleviate Stress

In our fast-paced, high-stress lives, TikTok offers a temporary escape. The app’s short-form content provides bite-sized entertainment that fits perfectly within our increasingly limited attention spans. The constant novelty and unpredictability of videos engage our curiosity, providing a welcome diversion from reality. Additionally, TikTok’s algorithm learns from user behaviour, tailoring content based on individual preferences. This personalised experience creates a sense of intimacy, almost like having a personal entertainment curator, leading individuals to turn to TikTok as a means of relaxation and stress relief.

4. Fostering Connection and Building Communities

Humans are social beings, and TikTok taps into our innate need for connection. The app’s foundation lies in building various communities and fostering a sense of belonging. Users can find like-minded individuals, participate in challenges, and engage in duets. TikTok’s emphasis on comments and interactions facilitates social bonding, even in the absence of physical proximity. By creating inclusive spaces, the app encourages users to engage with content, fostering a sense of community and enhancing the likelihood of repeated usage.

Conclusion

Understanding the psychology behind TikTok’s extraordinary success unveils the intricacies of our human nature; our cravings for validation, dopamine-induced reward-seeking, pleasure in short-term entertainment, and the desire for social connection. TikTok skillfully caters to these primal instincts, captivating an enormous audience worldwide. However, it’s essential to be mindful of our time and energy spent on the app, ensuring a healthy balance between consumption and real-world engagement. So the next time you find yourself scrolling through TikTok, take a moment to reflect on the psychological forces at play, and perhaps, learn a thing or two about yourself.

@realbetshy A clip of my music video: Welcome to the UK #music #clip #sex #viral #trend #tendencia #cultura #culture #uk #england #london #sexy ♬ original sound – BETSHY

22 Nov 2023