Zimbardo (1973) Took Ecological Validity Far Too Seriously

Psychology as a science employs the experimental scientific method when trying to determine the cause and effect of everyday phenomena. It is believed that validity (when a study actually measures what it aims to measure) and reliability (when an experiment can be replicated, and the results corroborated therefore) are essential components of theoretical foundations. EcologicalContinue reading “Zimbardo (1973) Took Ecological Validity Far Too Seriously”