Commercial Psychology

Context: A psychological experiment conducted by the army through Eastman Kodak Company advertisements as explained by Robert Yerkes in 1912.  Reference: Yerkes, R. M. et al. (1912) ‘The class experiment in psychology with advertisements as materials’, Journal of Educational Psychology. Warwick & York, 3(1), pp. 1–17. doi: 10.1037/h0072656. Download: The Class Experiment in Psychology- RobertContinue reading “Commercial Psychology”

Anthropometric Laboratory

About Galton’s first Anthropometric Laboratory situated in a corner of the International Health Exhibition in Kensington, London. 1884–1885 × Dismiss alert Fact History Book More Fact In 1888, a reporter from the Pall Mall Gazette paid a visit to Galton’s Anthropometric Laboratory in London, where instruments developed by Galton measured the physical and mental characteristicsContinue reading “Anthropometric Laboratory”